Monday, November 7, 2011

DODGING BULLETS!

Nuggets For The Noggin
Dodging Bullets
By Jim “Gymbeaux” Brown, November 4, 2011

There are two ways to “dodge bullets”; one is to be quick on your feet and learn to “bob and weave”;  the other is to avoid being shot at in the first place. 

The later is the best way to handle objections as well; address them first and early in your conversations before they are brought up by your customers.

Teaching moment:  Imagine writing an Agreement to Purchase on a home that is about 20 years old.  At some point in time three major events occurred during the life of the home; Hurricane Katrina, an addition being added to the back of the home and energy efficient windows being installed.  

These should be “red flags” for YOU and YOUR buyer?
  • Katrina, was there any damage, did it flood, was there any mold in the home, was the roof replaced, etc.?  These conditions are typically addressed in the Seller’s Property Disclosure and Mold Disclosure forms.
  • Windows.  Most windows are installed and come with a warranty.  The more expensive windows usually have a longer warranty.  In this case the windows were installed approximately 10 years ago.  Several of the windows have leaks between the double pains and moisture has clouded the windows.  You have been told that the windows are covered under their original warranty and the warranty DOES NOT include the installation of a replacement window(s).  The replacement of 8 windows would be expensive for the labor but if the windows themselves are not covered by the warranty, the cost could be in the thousands of dollars.  Logic would tell you to verify the warranty information with the original window company.  It was confirmed that the warranty is still in effect and would cover the replacement but not the labor to install the windows.  Still expensive but not outrageously expensive.
  • Addition:  The addition to the home showed separation and settling of the foundation.  The owners had the addition professionally raised and sealed. 
Discussion:  

The Seller’s Property Disclosure and Mold Disclosure were satisfactory to the Buyer.  If these documents were prepared in error, and there is no indication or suggestion that they were, the Louisiana Law of Redhibition would come into play if known defects were intentionally not disclosed.
The windows were in clear sight so even if they were not disclosed on the Seller’s Property Disclosure because they were in plain sight they would not have to be included on the Disclosure.  You and I may not agree with that premise but that is common practice and acceptance.  The buyer had every opportunity to see the damaged windows as did the buyer’s home inspector.  The seller agreed to pay a portion of the labor costs to have the 8 windows replaced and the buyer agreed.  This should be the end of the problem.  Here, however, is where going “three deep” in your questioning can help you avoid “being shot at” as compared to “dodging bullets” after they have been fired.  The window company had assumed that the owners who had the windows installed were still the owners of the home when you asked the question on behalf of your buyer.  The best advice anyone could ever give another is NEVER ASSUME ANYTHING.  In this case the warranty terminated when the home was sold by the THEN owners to the owners of the home now.  Therefore the windows were NOT covered.  This is true with a great many warranties; they are NOT transferrable unless so stated in writing.  Had the agent, in this case YOU, not asked the question in regard to the warranty being transferrable and given there was not sufficient time to replace the new windows prior to the scheduled closing, can you see where this would have erupted AFTER the closing and AFTER the new owner took occupancy?

In regards to the additional room.  The fact that it had settled is not that unusual but that fact should raise an additional red flag.  Who added the room?  Was it added by the homeowner or did a professional contractor add the room?  More importantly, was the addition properly permitted when built and was it properly inspected?

To demonstrate how this could affect the sale I use my own home.  I was aware that I was purchasing a home that had a serious fire and the owner had converted the home from a one story to a two story.  I purchased the home at a time when Seller’s Disclosures were not in play and it was more of a “buyer beware” attitude throughout the real estate industry.  There were two skylights in the den area which were not part of the second floor addition after the fire.  There was no reason to think that the skylights were improperly installed.  I had lived in the home for more than 25 years and the skylights had not leaked until very recently.  The skylight flanges had rusted and required replacing.  Upon installing the new skylights, the installer pointed out that one of the two skylights was not installed according to building codes now or at the time they were installed.  The choice was to replace the window with no warranty or rebuild the roof removing the skylight entirely.  Apparently the second skylight was built too close to a roof valley vastly increasing the odds that it will eventually leak as it did.

On a related issue, it is only a matter of time before someone gets seriously burned by not conducting thorough walk-thru inspections prior to closing or leasing of properties.  You owe it to your owners of your listings (both for sale and for lease) AND to yourself by validating the condition of the property before transfer of ownership or renters moving in.  How can you possibly arbitrate damages to the property when discovered after possession if not addressed prior to possession?  You cannot!  In the age of digital cameras it is so easy to take a lot of photographs and file them on very inexpensive flash drives.  Then when an issue rears its ugly head, you have proof of the condition of the property prior to possession.

If you want to avoid rounded shoulders and a flat head, learn to think outside the box, ask a lot of questions.  When you think you have asked all the questions you could possibly ask, think again, ask more questions.

What is with the “rounded shoulders and flat heat” remark?  Question:  Why do REALTORS have round shoulders and flat heads?  Answer:  When you ask them a question they shrug their shoulders.  When you tell them the answer they slap their forehead. 
Learn to avoid being shot at
so you don’t have to dodge the bullets later!

Wednesday, October 26, 2011

The Oldest Secret to Success

THE NUMBER ONE OLDEST AND MOST FORGOTTEN SECRET TO SUCCESS

By Jim “Gymbeaux” Brown, October 26, 2011

We live in a time of instant gratification - of that there is no doubt.  “I want it now!”

What do people all over the world do within seconds of something happening in their life; good or bad? 

They Facebook it, they Twitter it, they Linkedin it, they Plaxo it; you get the idea.  Am I saying the oldest secret to successes is technology?  No, not at all. 

The oldest and most forgotten secret to success is actually the second oldest and most forgotten secret to success – WORD OF MOUTH!

The logical question would then become, what is the oldest secret?  CUSTOMER SERVICE!   

Customer service is a forgotten practice.  Think not?  When was the last time you received exceptional and memorable customer service?  I’ll wait……. 

When was the last time you purchased an item and someone in the store actually said “Thank you, come back.”  It doesn’t happen.   

When was the last time the person helping you even made eye contact with you?  It doesn’t happen. 

It has been said that once a person, certainly not you, tells a lie, the second lie becomes easier.  The third lie becomes easier until you can’t tell the truth from a lie because it has become so easy and the liar becomes very good at it through practice. 

In my opinion, customer service, either good or bad, is the same.  If you practice exceptional customer service it becomes the norm just as poor customer service when regularly practiced becomes the norm. 

Have you ever been to a store where the attendant wore a telephone implanted in his or her ear?  When they waited on you were they talking to someone else on their ear phone?  Was the conversation even about business or was it about their personal life?  Tell me it hasn’t happened to you. 

There was a time when a customer who received poor customer service would write a letter to the manager of the business to complain.  Those days are gone!  Today, their voice is instant, their voice is forever recorded, their words are forwarded to others and your reputation goes into the tank all on the Internet.   

Do one thing right, without fault and you will be fortunate if your customer will tell 5 people about it.  Do one thing wrong and your customer will tell the world-wide web – instantly!  Once posted, it does not matter if the customer was right or wrong; the words are posted and remain posted literally forever. 

There is only one way to stop such actions being taken against your reputation and that is to provide exceptional customer service – always!  Not occasionally – always!  More importantly, when something goes wrong you must take action immediately, not later.  Later is too late.  You must stay on top of your business and respond to problems just as you would like others to respond to your problems.  Sound familiar – the Golden Rule! 

If a professional pollster conducted a survey and asked just one question, how would your customers, your database, your family, and your friends respond? 

On a scale of 1 to 10 with 1 being the worst customer service you have ever seen and 10 being the absolute best, how would you rate (insert your name)? 

If you think those folks would answer anything less than a 10, you are in trouble!  Do the math.  Let’s say the “average” is 7.  That means that 7 people may tell 5 other people and that would mean maybe 35 people find out about your quality service or product.  But that also means 3 people are telling the entire world about your less than adequate service.  Which would you prefer - 35 people or THE ENTIRE WORLD THREE TIMES OVER?  Can you be satisfied that 35 people have been told?  On the surface that would be a plus but is it possible that when the 35 are told by THE ENTIRE WORLD that your customer service sucks, they may to go elsewhere for your product or service? 

As in all businesses and especially sales, you cannot afford to have anything less than ideal customer service and that requires a change in mindset.  When was the last time you worked on your attitude because that is what customer service represents.  Your attitude is internal – your product or service is the external product of that attitude.   

Just about everybody will change the oil in their car to make it run efficiently and longer.  Few people change the “oil” in their minds.  How do you change your mental oil (attitude)?  You work at it, every day of your life.  It starts when you awake.  Are you going to be happy and have a great day or are you just waiting for the other shoe to drop in your life?  The choice is yours.   

Don’t think so?  Read about people who have or are experiencing real problems in their lives and how they best cope with them and you discover they do not consider themselves as a victim.  In many cases such people consider themselves as being blessed that the things that have happened to them actually happened.   

My unscientific formula for success is very simple: 

Fantastic Attitude + Magnificent Customer Service = SUCCESS! 

My unscientific formula for disaster is also very simple: 

Bad Attitude = AN INTERNET CREATED DISASTER

            Less Than Stellar Customer Service = AN INTERNET CREATED DISASTER

Bad Attitude + Less Than Stellar Customer Service = OUT OF BUSINESS! 

Put it all together and this is my VERY unscientific formula: 

Great Attitude + Stellar Customer Service + Word of Mouth + Internet = A HAPPY AND PROSPEROUS LIFE! 

Personal happiness is defined by you.  Personal success is defined by you.  Your attitude is defined and developed by you.  Stellar Customer Service may be “developed” by you but it is interpreted by others. 

Word-of-mouth advertising is definitely created by others but encouraged by you by doing the right thing – always!  The Internet is what the Internet is, a media used by millions world-wide.  It can be used for good; it can be used for bad.

You will notice that it all, and I mean all, begins with ATTITUDE.  Do you have a plan to work on your attitude?  Really?  What is it?  Have you ever taken a course on Attitude?  Have you ever read a book on Attitude?  Do you work on your Attitude Habits every day (they are habits)?  Are you even aware of how others perceive your Attitude?  Are you sure?  When was the last time you asked?  If you are thinking “I really don’t want to know,” you know you are in trouble. 

The rubber meets the road between your ears, not beneath your feet!  Rubber, like your tires on your car, wears out and constantly requires replacing.  What are you doing to replace the worn out and maybe even flat “rubber” that exists between your ears? 

What would I recommend as a starting point; thought you would never ask: 

  • Read, study and practice The YES!Attitude by Jeffrey Gitomer
  • Read, study and practice Failing Forward by Dr. John Maxwell
  • Read, study and practice The Speed of Trust by Stephen M. R. Covey
  • Read, study and practice The Power of Professionalism by Bill Wiersma
If you have read this far, there may be hope.