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A book review written
by Jim “Gymbeaux” Brown, April
6, 2020
Anything appearing in BLUE is a link to a web site
First the value of trust.
While on a live Facebook video, Jeffrey
Gitomer, someone I trust, suggested that if you ever get the chance to
hear Jay Baer or read his books, just do it.
I looked up Jay Baer on Amazon and he has several books available. I purchased this one and will purchase
others.
Sadly, the title of this book, more specifically the
reference to Real Estate, will probably cause a lot of people NOT in the
real estate business or interested in real estate, NOT to buy and read
it and that would be their loss. This
book applies to anyone in business!
The book is very unique in this regard. It is short.
Why is it so short? Because it is
a prelude of sorts to his primary book of a similar title Youtility,
Why Smart Marketing is about Help not Hype. This book for Real Estate
is not just a primer for his Youtility book, it provides the reader with actual
examples of the principles he teaches in regards to creating a demand for your
service or product. It is definitely a
book that feeds ideas into the mind, ideas that you can put to good and
profitable use in your business, any business, not just real estate.
I love this book! It
really causes you to stop and assess your own business and how it could be
different with a little thought and maybe a change in perspective.
Who should read this book? Anyone in business
but especially anyone in real estate sales.
Would I read it again? Probably not but
there are so many links to great sites, I would definitely use it as a resource
to search out those links.
Would I give it as a gift? Absolutely!
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