NUGGETS FOR THE NOGGIN
Feathers in the Wind
Article by: Jim “Gymbeaux” Brown, originally
written 8/16/2006
Yesterday I received a telephone
call from a woman I have never met who immediately, from her very first word on
her call, began to shout at me and within the first two or three outbursts
called me a racist. Let me repeat – I
had never met her, I did not know her race, religion, or even why she was
calling me – yet I had been labeled a racist.
In brief, she was a buyer of real
estate and was represented by a broker from Baton Rouge, Louisiana,
approximately 90 miles from our market area.
One of my associates had a property listed that this lady apparently
wanted and which the seller had agreed to sell to her. As part of the negotiations, a buyer creates
a list of discrepancies that the buyer would like for the seller to
address. The seller agreed to fix some
but not others and the buyer REJECTED the seller’s response. Therefore the seller requested and received a
cancellation agreement signed by the buyer.
This situation happens in real estate more often than one would imagine
and until this moment was certainly not unusual. The buyer then recanted her rejection and
said she wanted the house and the buyer refused to sell it to her. Race was never an issue by anyone involved in
the sale.
Then came the irate telephone
call. The caller shouted throughout the
entire call and would not give me a chance to say more than a very few words at
a time but none of my words constituted a complete sentence or thought. In her mind my agent and I were guilty of
racism. This Nugget is NOT about the failed real estate
transaction or what could have been done differently – that is not the
issue. The issue is in the name calling.
We have all heard the saying, “Sticks and stones may break my bones but
names will never hurt me!” But is
that true? Anyone who thinks that is a
true statement ought to read Bob Burg’s book, Gossip. And when you do,
don’t skip over “What People Are Saying
About Gossip” at the beginning of the book (shameless plug). Bob suggests in his book that words can be
just as deadly as any physical weapon that a person can use. It was words that caused one soccer player in
the world championships to head-butt another player because of what he had apparently
said.
The following is an excerpt from
Gossip:
A nineteenth-century folktale tells about a
man who went about slandering the town’s wise man. One day, he went to the wise man’s home and
asked for forgiveness. The wise man, realizing
that this man had not internalized the gravity of his transgressions, told him
that he would forgive him on one condition: that he go home, take a feather
pillow from his house, cut it up, scatter the feathers to the wind and return
when done to the wise man’s house.
Though puzzled by this strange request, the
man was happy to be let off with so easy a penance. He quickly cut up the pillow, scattered the
feathers and returned to the house.
“Am I now forgiven?” he asked.
“Just one more thing,” the wise man
said. “Go now and gather up all the feathers.”
“But that’s impossible. The wind has already scattered them.”
“Precisely,” he answered. “And
it is as impossible to repair the damage done by your words as it is to recover
the feathers. Your words are out there in the
marketplace, spreading hate, even as we speak.”
It is a belief of mine that if
you were to handle a situation perfectly, you would be lucky if your customer
would tell 5 other people about how well you performed. Yet if the customer perceives that you failed
to properly handle a situation correctly, they will most likely tell everyone
they talk to. Being called a racist is
probably one of the worst labels one can put on another along with child
molester, sexual predator or spouse abuser.
These labels are bandied about without proof yet they tend to “stick”
upon the individual(s) so labeled. At
this point, as in the case of the story above, the truth has little to do with
the label.
Yes we get angry when such things
occur. In all honesty, in the situation
with the telephone call, I instantly remembered a conversation I had with Diane
Romano, a broker for whom I worked, when she said when you find yourself in an
adversarial situation and one party is angry, take a deep breath, gather your
thoughts before you speak and then when you speak, speak more softly and slowly
that you otherwise would. It tends to
calm the other person down and they have to strain to hear what you are saying
meaning they can not be talking at the same time. In this situation I in fact remained very calm
(surprisingly) and tried to calm the caller down but to no avail. She refused to let me speak; she continued to
spew one accusation after another at me.
The label “racist” came through loud and clear. Without giving her any reason to do so, she
hung up – it was definitely a one-sided conversation from the very beginning.
These things are obvious! There are times, however, when such labels
are not so obvious but can be just as deadly.
And surprise – they come from our own mouths! Well “mouths” may not be technically correct
– rather from our minds in the form of self-talk. Our own talk can be just as deadly as someone
calling us a racist. After all, when we
talk to ourselves, who is listening? We
are. When we tell ourselves something is
impossible, we find ways to make our beliefs come true.
I truly feel sorry for anyone who
does not play golf. In golf, self-talk
is what the game is all about. As Henry
Ford famously said, “If you think you can
or if you think you can’t, either way, you’re right!” In golf this is 90% of the game. If you think you will hit the ball into the
water, you probably will. If you don’t,
you think you were just lucky. If you
think you can make the putt, you probably will. If you think you are going to
lose, you probably will.
It is the same in life and
business. Whatever you think you can or
cannot do, you will or will not achieve.
People can call me a racist as often as they like but in my mind I know
I am not; so I don’t worry about it. If
a lot of people began calling me a racist, I would then have to take a look at
my language and actions and ask others how they perceive me. But one angry person in over 27 years does
not make me a racist. That, however, was
just ONE label. How many labels do you put on yourself and
how often to you reinforce them? Think
about it and ask yourself if you have ever said any of these things to
yourself, outwardly or inwardly:
- Why bother, I never win anything.
- They will never want to work with me; I’m new in the business.
- Why would they want to work with me, they can buy me 10 times over
- My input is not important, just sit here (in this class) and shut up
- I can’t do that
- That will never work in our market; our market is different
- The buyer will never accept this
- The seller will never accept this
- Buyers are liars
- Sellers are liars
- The boss will never go for this
- It’s not in the budget so why bring it up
- I know smoking is very hazardous to not only my health but everyone’s around me but I CAN’T QUIT!
- I can handle all this alcohol
- I had a few drinks but I can handle this car Okay
- My wife will never know
- My husband will never know
- I don’t need any help
- If I ask for help I will be perceived as being weak
- No one would ever want to read my book I’m writing
- I will be considered strange if I write a poem
- If I get good grades in high school, I will be considered a nerd
Let’s get back to being called a
racist. Terry Cole-Whittaker wrote one
of the most beneficial books I have ever read – What You Think of Me Is None of My Business. You almost don’t have to read the book, the
title says it all. What that irate lady
thought of me really is none of my business.
If she files a complaint I know I will be cleared so why worry? Ms. Cole-Whittaker ought to write a book
entitled “What I Think of Me Is Entirely
My Business.” Or, maybe I should write it.
Another phrase that comes in
handy during times like this is: “You
wouldn't worry so much about what others think of you if you realized how
seldom they do.” Eleanor
Roosevelt; brilliant! But having said
that, everyone needs to worry about what your internal-self is thinking and
saying about you because that is what is going to control your outcomes. “If you
think you can, or if you think you can’t, either way you are right!” That’s scary when you consider how much
negative self-talk we engage in every day.
A perfect example of this lies in
writing this Nugget. Will people think
that I have said the things to myself that I have listed above? Frankly it doesn’t matter what I think you
may think, what is important is what do
I think and therein lies the lesson of this Nugget. Learn to think in a certain way and when a
negative thought enters your mind, just say to yourself, “That’s interesting; where did that come from?” and then just let
it pass and get back to “thinking in a
certain way” ala Wallace D.Wattles.
ACTION STEPS
- Worry less about what others think of you because they think of you very little.
- Realize you are engaging in negative thinking and then just let it go and move on.
- Think “I can!” rather than “I can’t”
- Read Gossip and learn to identify when you are engaging in damaging conversations about yourself and others!
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