August 29, 2005;
How Quickly We But Not All Forget
By
Jim "Gymbeaux" Brown, August 16, 2015
The
following was copied from the Wikipedia Internet page:
At 5:10 AM CDT (1010 UTC), Hurricane Katrina made its second landfall as a strong Category
3 hurricane
at Bay
St. Louis, MS, with sustained winds of more than 125 mph
(205 km/h), although Category 4 winds may have briefly affected the area.[14] Katrina
also made landfall in St. Bernard parish and St. Tammany parish as a
Category 3 hurricane for a total of three landfalls in Louisiana.[citation needed]
By 8:00 AM
CDT (1300 UTC), in New Orleans, water was seen rising on both sides of the Industrial Canal.
At
approximately 8:14 AM CDT (1314 UTC), the New Orleans office of the National
Weather Service issued a Flash
Flood Warning for Orleans Parish and St Bernard Parish, citing a
levee breach at the Industrial Canal. The National
Weather Service predicted three to eight feet of water and advised
people in the warning area to "move to higher ground immediately."[15]
At 10:00
AM CDT (1500 UTC), Hurricane Katrina made its third landfall near Pearlington,
Mississippi and Slidell,
Louisiana, with sustained winds of 120 mph (193 km/h) after
crossing Breton Sound. Also at 10:00 AM. while at a Medicare event
in El
Mirage, Arizona, President Bush said, "I want to thank the governors
of the affected regions for mobilizing assets prior to the arrival of the storm
to help citizens avoid this devastating storm."[18]
It is fast approaching August 29, 2015 and I cannot help but
be amazed at how quickly so many have forgotten so much. For me, that date will live on in infamy much
like President Roosevelt said about the attack on Pearl Harbor. Pearl Harbor is a page in the history books
for me, Hurricane Katrina literally struck home; hard for me to forget so
quickly.
This Nugget is not about how Katrina affected me, although
that is a great part of this Nugget, it is more about how one commercial entity
responded to the people within that organization on very short notice. Like so many organizations, we had a plan,
somewhat, describing the duties that must be followed should our area be struck
by a serious storm/hurricane. Like most
folks it was on paper but no one really thought it would ever be
implemented. We were all wrong; so very
wrong.
For me it started like any Friday except in addition to
going out for dinner, we were going to take in a concert by Chris Botti at the
Beau Rivage Resort and Casino in Biloxi, MS.
The concern was fabulous!
Arriving home late at night we went to bed. Since it was then Saturday, for me it was an
early rise to play golf with the guys.
None of us had any idea what was soon to befall us all. On the fifth hole, I distinctly remember one
of the players asking "where are all the birds?" Our course was typically inundated with birds
of all types but on this early Saturday morning, August 27, there were no
birds, no ducks, barely a sound. When we
stopped at the club house after the 9th hole they had the television on the
weather channel and Hurricane Katrina which was suppose to pass us far to the
east was instead bearing directly upon Slidell, LA and the surrounding
areas. We immediately went home and all
of us packed for evacuation.
It had always been my plan to evacuate to the Birmingham, AL
area should the need ever dictate an evacuation. I had prearranged with the Keller Williams
Realty Market Center there to do so. My
daughter had a home there and even though she was overseas visiting family, she
welcomed us and others to her home. We
arrived late Saturday evening. I checked
in with the Keller Williams Realty Market Center in Hoover, AL my home-away-from-home
for the next 4 weeks. Even though it was
a Sunday, I was welcomed with open arms.
Before the storm actually struck landfall, the cell phones
stopped working. Remember it was 2005
and texting was a relatively new phenomenon.
The storm struck early Monday morning.
When the seriousness of the storm became evident, I went to the Hoover
Keller Williams Market Center and began calling my 75 agents and staff to make
sure they were safe and out of harm's way.
That is when I suddenly realized that the macho exterior I had was all a
fake and that I cared more deeply for my crew than I had ever known. I could make contact with so very few that
first day; the phones simply did not work
It wasn't until Wednesday or Thursday that we all realized that even
though the voice part our cell phones would not work, the text portion did and
we all went through a very quick self-training on how to text. By texting I was able to make contact with
about 60 of my crew over the next 7 to 15 days.
Still about 15 were unaccounted for and panic really began to set
in. The agents of the Hoover office
realized just how bad off I had become and would not talk to me but instead
would just pass me by and put their hands on my shoulders. Just the thought of that even today brings
tears to my eyes. Finally all were
accounted for and they were safe but a lot of their homes were another story
for another time.
There were 17 Keller Williams Market Centers and over 750
Keller Williams agents and employees who were ultimately affected by Hurricane
Katrina, some far more than others. Yet
with the electrical power being out throughout the Region, communication and
business operations were impossible. Not
only were agents worried about their own homes and their real estate
businesses, they were very much concerned about the buyers and sellers they
represented. Contracts were all put on
hold; nothing would close and no one was making any money. Some seller's homes survived, a lot did
not. Some homes that buyers had
contracts on survived, a lot did not.
Sadly one thing that none of us predicted or considered was that some
homeowners where very unscrupulous in their business dealings. Some sellers who had contracts on their homes
that survived wanted to cancel their contracts at any price and jack up their
asking prices. Seller of homes that
survived but as yet received no contracts, immediately jack their prices up - a
simple matter of supply and demand at work.
It was during the first days following Hurricane Katrina I
witnessed firsthand how some people sought to reap rewards and heretofore
unseen benefits from the storm and a very select few stepped to the plate to
provide purely selfless activities in support to those affected. Keller Williams Realty International (KWRI)
was one such group of people.
Several years before Katrina, KWRI established a non-profit
charitable account where Keller Williams agents and employees could make
contributions that would be used for charitable endeavors and to help Keller
Williams agents who found themselves in perilous situations through no fault of
their own. It was a noble endeavor. If memory serves me, on the day Katrina
struck there was about $500,000 in the account; maybe less. Nonetheless, then CEO Mo Anderson contacted
the 17 affected Market Centers and made this profound declaration. The account, Keller Cares, will immediately
deposit $5,000 in each of the over 750 members accounts and all that was needed
was the name of the financial institution and account numbers to which the
deposits would be made. Just receiving
that info when communications were so bad, was a monumental task.
The math was quite simple, 750 members, $5,000 each, no
questions asked as to need, meant that deposits exceeding $3,750,000 were to be
made from an account that had $500,000 on record.
Step 2. Mo Anderson
contacted all of the remaining Market Centers and asked them to do three
things. First, contact all of their
agents and ask for donations to the Keller Cares fund. Secondly she asked each ownership group from
every Market Center to until further notice volunteer to donate 10% of their
Market Center's profits to a fund that would be utilized by the 17 affected
Gulf Coast Keller Williams Market Centers to insure they remained solvent
during the upcoming weeks they would be non-operational. That was huge! And the movement was on. The last thing she asked was that anyone who
could, to help affected Market Centers and agents in any way they could, and
they did! There may have been
like-minded CEOs who did similar miracles for their companies but I have heard
of none that actually did. One
organization simply directed its membership to seek help from the Red Cross.
Step 3 and this may have been the most critical of all. Mo Anderson established a program whereby
another Keller Williams agent would literally adopt another adversely affected
Keller Williams agent and become their advocates. They would contact the agent as soon as
communications would permit to ascertain their situation and determine what
they needed just to survive. Additionally
Keller Williams Market Centers did the same for the affected Market
centers. With 75 agents in my Market
Center it would be impossible to list all of the help the agents received from
cars, yes cars, to clothing, money, food, and simply things like tooth brushes
and soap. Until it happens, you have no idea just how much you need and cannot
get with all the stores being closed indefinitely and money being in very short
supply if available at all - remember the power was out, banks closed, ATMs not
working and this went on for as long as 4 weeks. On top of all that - IT WAS HOT, VERY HOT! I know that in one such incident one of my
agents was asked what she needed. She
said that all she needed was a place to wash her clothing. Suddenly and I mean suddenly, a washer and
dryer appeared at her home.
About 6 weeks after the storm hit there was a Keller
Williams training function in Austin TX primarily for Owners, Team Leaders,
Brokers of Market Centers from all over the world. I remember saying I was going to attend to
get away from all the destruction and heart break and just hide out among the 3
or 4 thousand people who would be in attendance. That didn't last long. I remember it as if it were yesterday when Mo
Anderson asked me to sit on stage with her and to tell everyone about the
experiences of Katrina. What I remember
was that leading up to the time I was to talk, Mo Anderson kept rubbing my
back. When it came time to talk, I could
not; I just stood there and cried. Just
before I was to say anything they announced that they had taken up a collection
of those in the audience to help support the reconstruction of the Gulf Coast
Market Centers and it exceeded $35,000 which was just from the money in their
pockets. I literally became a basket case in front of over 3000 people.
It has now been 10 years since Katrina struck and destroyed
the lives of so many. I still get tears
in my eyes as I recount this. I had
known Mo Anderson prior to Katrina and I had always known her to be a very
caring and dedicated leader in the company.
I also knew that she was in part responsible for the company belief that
the order of priority within the company is God, Family and then Business. On August 29, she violated that belief by
putting the Keller Williams Family first and for that I and so many others are
forever grateful to both God and Mo for understanding and stepping to the
plate!