A book review written by Jim “Gymbeaux” Brown, April 6, 2020
Anything appearing in BLUE is a link to a web site
First the value of trust. While on a live Facebook video, Jeffrey Gitomer, someone I trust, suggested that if you ever get the chance to hear Jay Baer or read his books, just do it. I looked up Jay Baer on Amazon and he has several books available. I purchased this one and will purchase others.
Sadly, the title of this book, more specifically the reference to Real Estate, will probably cause a lot of people NOT in the real estate business or interested in real estate, NOT to buy and read it and that would be their loss. This book applies to anyone in business!
The book is very unique in this regard. It is short. Why is it so short? Because it is a prelude of sorts to his primary book of a similar title Youtility, Why Smart Marketing is about Help not Hype. This book for Real Estate is not just a primer for his Youtility book, it provides the reader with actual examples of the principles he teaches in regards to creating a demand for your service or product. It is definitely a book that feeds ideas into the mind, ideas that you can put to good and profitable use in your business, any business, not just real estate.
I love this book! It really causes you to stop and assess your own business and how it could be different with a little thought and maybe a change in perspective.
Who should read this book? Anyone in business but especially anyone in real estate sales.
Would I read it again? Probably not but there are so many links to great sites, I would definitely use it as a resource to search out those links.
Would I give it as a gift? Absolutely!