Friday, May 22, 2020

A Power Course To Instantly Analyze Anyone
A book review by Jim “Gymbeaux” Brown, 22 May 2020

This final paragraph explains the benefits of this book:

“As novelist Dick Wittenborn said, we are the sum of all the people we have ever encountered, met, and interacted with. Community changes us, and we change the community. With a keen and kind understanding, we can direct these changes toward the good and the positive.”

Analyze People is the fourth of four books written by Lance P. Richards.  Collectively they provide the reader with an extremely valuable in sight to people including yourself.  This last of the four books truly causes you to first analyze yourself before you attempt to analyze (define) others.  Why is this important?  I look at everything I read through the prism of a 33-year career in real estate sales with the emphasis on the word sales.  My experience has taught me that if you can properly analyze your probable buyers and sellers, you can adjust your presentation on the fly to literally match their beliefs and attitudes.  Why is that important?  Because it is easier to do business with people you like and it is easier to like people who are like you.

Like the other books, this one causes you to pause and think about how what was written applies to you and that is always a very good thing to do.  This book is a gem full of valuable information that you can use in developing personal relationships, business relationships and especially for people in sales who want to make more sales.  Based upon my real estate experience, this book should be required reading BEFORE a real estate sales agent meets with their first customer; it will make a difference!

Who should read this book?  Since it would benefit everyone, everyone should read it.  I think teenagers would especially benefit reading the book by showing them how to avoid typical struggles with life and relationships BEFORE they become problems. It also makes it easy to identify what you may need to work on in regards to your own personality and character.
Would I read it again?  Probably not, the lessons of the book were well learned but I would revisit the questions he suggests we all ask and answer and then grade the results.
Would I give it as a gift?  ABSOLUTELY!

Special Note:  You can purchase the books individually or you can purchase them as a group of four as I did.  Here is the link to purchasing them as a group of four may be the best $5.99 you will ever INVEST in yourself.

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