Tuesday, February 24, 2009

My 48 Favorite Books

by Jim "Gymbeaux" Brown, February 28, 2009

On February 28, the date of this Nugget, a Great American was born – ME! Don’t send flowers, read a book in my honor. You might do as well but it would be hard to do better than reading any one of my 45 favorite books that follow.

The books are listed alphabetical by title. There are many authors listed and I can assure you that you would never go wrong reading anything written by Joe Tye, Jeffrey Gitomer, Dr. John Maxwell, Jim Paluch, Brian Tracy, Wallace D. Wattles, Bob Burg, Peggy McColl and Jack Canfield. There are obviously others that I love reading but these are special. You hear a lot of people make claims about “changing your life.” Your life can only be changed when you are ready to change it. “When the student is ready the teacher shall appear.” An old Chinese Proverb. There are many teachers listed herein. To make a change in your life, you first must read. As I like to suggest, “Read - For A Change!” Gymbeaux

21 Distinctions of Wealth, by Peggy McColl. This book shows you how to attract the abundance in your life that you deserve but may be working at cross-purposes to attract. There are practical exercises provided to get you to think in a certain way for at least 21 consecutive days thinking that by so doing you will create beneficial habits that ultimately result in attracting wealth. Wealth is not always monetary, can be whatever you feel is important in your life. http://www.destines.com/

An Unmistakable Touch of Grace; by Cheryl Richardson. A truly fabulous book, one of the best of the list. It is about coincidences and how most coincidences are not that at all but a touch of grace from a Divine intervention. The problem is that most of us are simply not aware or conscious enough to recognize when things come into our life that we actually want but have been to busy to notice. The book is written where Richardson provides questions at the end of each chapter from which the reader can begin journaling their life's experiences. The questions are deep and cause you to think. Great Stuff! www.CherylRichardson.com.

Customer Satisfaction is Worthless; Customer Satisfaction is Priceless! By Jeffrey Gitomer. This book is so much more than just the title would indicate. We as a nation have come to accept “satisfaction” rather than “loyal”. If the reader would insert “employee”, “employer”, “family member”, “spouse”, “business associate (REALTOR®)” for “customer” the book takes on new meaning each time you read it. Would you rather have a “satisfied” spouse or a “loyal” spouse? Enough said. Everyone, regardless of their profession should read this book. http://www.jeffreygitomer.com/.

Eat That Frog, by Brian Tracy. This book is about goal setting but it is written in such a manner to engage you as to why goal setting is important in everyone’s life. This is one of those books that is written where it would make a great opportunity to read one chapter a day, everyday, to get you think in a certain way to help achieve what you want to achieve. Great little book! http://www.briantracy.com/.

Endless Referral by Bob Burg. The title would indicate a book about obtaining referrals and it is but it is more about relationships and how you develop them. No matter what you business you are in, you can also use more business and this book will clearly demonstrate daily activities you can perform to provide immediate and long-term business opportunities for you. A MUST READ FOR ANY ONE IN SALES and who isn’t selling something? http://www.burg.com/.

Failing Forward by John Maxwell. One of the books I purchased for each of my 4 children. Maxwell points out that we all fail at one time or another and that failing is actually a good thing. It is not so much that we each fail at something; it is what we do about our failure and what we learn from it. People have failed and then gone on to bigger and better things because of it. A Must read book. http://www.johnmaxwell.com/.

Fish by Stephen Lundin, Harry Paul and John Christensen. The FISH! Philosophy is a set of simple, practical tools to help you create the work culture you’ve been looking for. It’s a way to build stronger relationships that equip you to face your challenges more effectively. The FISH! Philosophy fulfills the most basic needs of human beings who, in turn, fulfill the needs of the organization—more connected teams, better communication, extraordinary service and higher retention. http://www.charthouse.com/.

Five Important Things by Jim Paluch. Read anything Paluch writes, especially this one. It is an inspirational novel that points out the five most important things to consider and work on in your life: Continue to learn (be learning based); Appreciate People; Attitude; Set Goals; and, Don’t Quit. One of those books you really should read. www.jphorizons.com/books.aspx.

Food, Mood and Money by Helmut Julinot (a personal friend and neighbor). Julinot proposes that the amount of money you eventually earn is directly influenced by the mood you are routinely in and that your mood is not only influenced by WHAT you eat but also WHEN you eat it. It is a fascinating book and he provides proof of this theory from countries other than the U. S. where it is routinely practiced. Good Stuff! No web site.

Gossip, by Lori Palatnik with Bob Burg. This book will cause you to take a serious look at your speech and how your words can literally destroy not only relationships, but individuals as well. Words can also destroy office morale. Powerful book that will not only give your cause to think, it also provides tools to help you become more aware of what you say and the impact of saying it. http://www.burg.com/.

Growing Dreams by Jim Paluch. This is just a cool book. It is an inspirational novel about 7 people who meet at McDonalds and share stories and wisdom. It is compelling and hard to put down. Lessons for everyone. www.jphorizons.com/books.aspx.

Leaving A Legacy by Jim Paluch. An inspirational novel/guide. Will you leave a legacy? It follows the lives of seven individuals and their life experiences providing the wisdom for all of us to leave a legacy. www.jphorizons.com/books.aspx.

Life Is Short- Wear Your Party Pants by Loretta LaRoche. A very funny but educational book on how to slow down your life and reconnect with what is important. http://www.lorettalaroche.com/.

Little Black Book of Connections by Jeffrey Gitomer. GREAT book on developing relationships that can immediately or long term create business opportunities for you. However, it is not just about business, it is about building and developing relationships. A MUST read for anyone in sales. http://www.jeffreygitomer.com/.

Little Gold Book of YES!Attitude by Jeffrey Gitomer. I recommend every book that Gitomer has written but especially this one. Few if anyone ever takes a course on “attitude” and this book causes you to constantly think about developing a positive attitude and gives you tools to do so. Your life and thoughts will never be the same after reading this book. http://www.jeffreygitomer.com/.

Little Green Book of Getting Your Way by Jeffrey Gitomer. Discusses and provides tools about the power of persuasion, how to believe in yourself, how to get ready to get your way, how to speak or present to get your way, how to write to get your way, how to turn a presentation into a performance, and much, much more. http://www.jeffreygitomer.com/.

Little Platinum Book of Cha-Ching! By Jeffrey Gitomer. Cha-Ching is the sound a cash register makes when you make a sale. Cha-Ching is the sound you want to hear when you achieve something you desire; achievement, goals, money, wealth, fun, happiness, or fulfillment. This is a fun read with ideas, suggestions and tools to make your personal “cash register” Cha-Ching!
http://www.jeffreygitomer.cm/.

Little Red Book of Sales Answers by Jeffrey Gitomer. As the cover indicates, 99.5 answers that make sense, make sales and make money; what more needs to be said? Another gem by Gitomer. http://www.jeffreygitomer.com/.

Little Red Book of Selling by Jeffrey Gitomer. As the cover indicates. 12.5 Principles of Sales Greatness. How to make sales FOREVER. Jump start yourself. Personal branding. Offering value. It’s about networking. Creativity. Much more. http://www.jeffreygitomer.com/.

Little Teal Book of Trust by Jeffrey Gitomer. “How to earn it, grow it, and keep it to become a Trusted Advisor in Sales, Business & Life.” Success in life and business is all about trust and who trusts you. Can you get trust back when you lose it? How trust affects how people react to you. How trust affects your sales, your results and most importantly your relationships. http://www.jeffreygitomer.com/.

Living at the Summit by Dr. Tom Hill. “Thinking is an art form and Tom Hill has proven himself a master painter. This (inspirational) novel gets inside you and comes alive with hopefulness and helpfulness.” Mark Victor Hansen. That about says it all. It is a compelling read that you will probably read in one sitting. http://www.eagleinstitute.com/.

Master Your Traits by Bob Burg. Are you happy with your personal characteristics? This is such a cool book based upon a theory of Benjamin Franklin. Franklin knew he was not well liked so he identified his 13 more critical personal characteristics. Then he would focus on one characteristic a week. Then move on to the next and then the next. 13 weeks equals one quarter of a year so he would repeat the process 4 times over the course of a year. This book works you through the 13 week process and I can assure you that if you apply the principles and practices of the book, you will be a different person at the end of the year. A true self-help book. http://www.burg.com/.

Never Fear, Never Quit by Joe Tye. A story of courage and Perseverance. Making the twenty principles of courage and perseverance a part of your life will help you achieve personal happiness and professional success. A great read. http://www.joetye.com/.

On Being A Dog With A Bone, by Peggy McColl. McColl uses the characteristics of dogs and stories about dogs to relate to the way people behave and react. Like a dog with a bone, grab hold of your dreams and never let go. Teach an old dog new tricks. Big a little dog with a big dog attitude. Go farther even when you reach the end of your leash. A very educational and entertaining book. http://www.destinies.com/.

Somebody Gotta Say It by Neal Boortz. Not everyone is going to like the contents of this book but you have to admit that “somebody had to say it” and Boortz did. If you don’t like everything he writes about it will certain make you at least think about the various subjects of this book. I found it fascinating and highly recommended. http://www.boortz.com/.

Stand Up For Your Life, by Cheryl Richardson. I watched the video which is MAGNIFICENT. Richardson gets you to think about what is important in your life and then shows you practical day-to-day activities that cause you to focus on the 5 most important things in your life. After you read the book or watch the video, I can almost assure you that the 5 things you “thought” were important will be immediately changed to what is “really” important. Great tools to use! http://www.cherylrichardson.com/.

The Twelve Core Action Values by Joe Tye. A Workbook for the Values Coach Guided Self-Coaching Course by Joe Toe. This is a workbook/course designed to transform people through the power of having values and more importantly being aware of an individuals core values and how to enrich those values through awareness. The workbook/course also can be used to transform Organizations through the Power of People and identified principles. The twelve core action values are: Authenticity, Integrity, Awareness, Courage, Perseverance, Faith, Purpose, Vision, Focus, Enthusiasm, Service and Leadership. This one course has caused me to look at life’s situations very differently with much better results by focusing on what is important to me, my values and principles. http://www.joetye.com/.

The Christmas Sweater by Glenn Beck. One of those few books that I have read in one reading. It caused me to think about my own childhood and trips with my Dad to the corner drug store for a hot chocolate on a snowy night. Compelling read; makes a fabulous Christmas Gift. http://www.glennbeck.com/.

The Energy Addict by Jon Gordon. Low personal energy, low performance. High energy, high performance. It is that simple! Gordon leads you through things you could and should be doing in your life to increase the energy you have. http://www.jongordon.com/.

The Farmer by Joe Tye, a great inspirational novel about lessons learned from a mysterious farmer met along side the road. Compelling story about a truly remarkable value-centered organization and how it serves its employees and the surrounding community. http://www.joetye.com/.

The Florence Prescription; by Joe Tye. One of those rare books that I have read in one sitting. It is base upon a hospital's desire to provide quality patient care but is more wrapped up in petty daily politics and management vs worker mentality until Florence Nightingale returns to help a business consultant reverse the problem. It is a unique concept. Tye incorporates most if not all of his coaching techniques and beliefs into th book making it a compelling read for anyone in business not just hospital administrators. I consider it a must read. www.JoeTye.com.


The Go-Giver by Bob Burg and John David Mann. Great inspirational novel that follows a young business man distraught at his lack of sales. He is introduced to a famous businessman and entrepreneur by a somewhat recluse fellow salesman. He is then taken on a journey to meet other successful business people who lead him to rethinking the way he approaches his life and business and ultimately earns the success he desires. A very good read. http://www.burg.com/.

The Millionaire Real Estate Agent by Gary Keller, Dave Jenks and Jay Papasan. The title of this book presents a problem as it is more about how to build a business, any business not just real state. I have read this book at least 6 times and every time something new pops out. It is a fantastic book that outlines step-by-step, how to build your business. More importantly, it also suggests, “It is NOT about the money” but more about what the money (you earn) can do for you – help you achieve your BIG WHY. http://www.millionairesystems.com/.

The Noticer by Andy Andrews. www.AndyAndrews.com. An inspirational novel that holds you attention throughout the book. A great read. It is about a mysterious traveler who shows up at the most opportune times when people are simply in need of someone to listen and encourage them. It is an Andy Andrews type writing style where you do not know where real incidents in his life have been embellished by a little fiction. I loved the book. It is moving, inspirational and more importantly opens your eyes to your surroundings and you will never look at your life quite in the same way again. You will also learn to appreciate the teachers in your life.

The Power of Story by Jim Loehr. Your life IS a story. Loehr shows you how to create a life story that you can use to change the direction of your life and ultimately your future. A great deal has to do with how you interpret the occurrences of your life; pick and choose the good and the life lessons and create a new story that you can rely upon. www.lgeperformance.com/au_leadership.html.

The Sales Bible by Jeffrey Gitomer. This is exactly what it would suggest. It is a guide about sales. There are two issues so make sure you get the latest issue. Cover states it contains the 10.5 Commandments of Sales Success. This book will help you close sales in business and relationships the day you begin to read it. http://www.jeffreygitomer.com/.

The Science of Being Well by Wallace D. Wattles. Wattles wrote this in the early 1900’s. The premise of the book is that a great many of us get think because we “think in a certain way” and if that is true, we can also heal ourselves by “thinking in a certain way.” The web site is created and maintained by Alexandra Gayek. Free download at http://www.scienceofbeingwell.com/.

The Science of Getting Rich by Wallace D. Wattles. Wattles wrote this in 1910 and while I don’t know this for certain, it appears to be the basis for the more recent movie The Secret. Wattles suggests that we should “think in a certain way” and this has been repeated in books ever since. If you want to change your life, change the way you think about your life or “think in a certain way.” The web site is created and maintained by Rebecca Fine. Free download at http://www.scienceofgettingrich.com/.

The Shift, by Gary Keller, Dave Jenks and Jay Papasan. Another fascinating book by this trio of authors. It helps you through a changing market (shifting) and how you can prepare for it, respond to it and actually build your business not so much in spite of it but because of it. This should be a must read for anyone in sales. http://www.millionairesystems.com/.

The Speed of Trust by Stephen M. R. Covey. This is a fascinating book about trust, how you develop it, how you can use it, how it can be lost in a second and how you can restore it (sometimes). Relationships are all about trust and if you value your personal or business relationships, this would be a MUST READ book. http://www.speedoftrust.com/.

The Success Principles by Jack Canfield. All of Canfields books are great and this is no exception. Shows you how to change the outcome of any event. How to access powerful mentors. How to prepare for any opportunity. How to say No. How to ask for anything you want. Etc., great book. http://www.jackcanfield.com/.

Thinking for a Change by John Maxwell.
The title has two meanings. You can THINK for a CHANGE or you can CHANGE by THINKING. Every John Maxwell Book is great, this is really great. It IS all about THINKING. http://www.johnmaxwell.com/.

Your Destiny Switch by Peggy McColl. A book on how to master your key emotions and attract the life of your dreams. It is all about filling your life by being more aware of your surroundings and circumstances and filling your life with joy. http://www.destinies.com/.

Your Dreams Are Too Small by Joe Tye. The title speaks for itself. Your dreams are usually TOO small. Dare to dream big, make it a memory of the future and then expect a miracle. Great read. http://www.joetye.com/.


What Got You Here Won’t Get You There by Marshall Goldsmith. It really is what it suggests. Identifies how we all get in our own way. How we let others get in our way. More importantly provides you with practical thinking as to how to get out of your way and create the life you want. http://www.marshallgoldsmith.com/.

What You Think of Me is None of My Business, by Terry Cole-Whittaker. This book provides one of the most value personal development tools of all time. Most people worry constantly about what other people think of them. You would worry far less if you knew just how little other people really think about you. http://www.terrycolewhittaker.com/.

Winning Without Intimidation by Bob Burg. The books’ premise is quite simple; someone does not have to lose for you to win. Life’s relationships can be a win-win situation. Burg not only points out the problem areas in personal/business relationships, he provides common-sense tools that you can use everyday that work to help make interactions win-win. Fabulous book, one you will want to read more than once. http://www.burg.com/.

Zen Golf by Dr. Joseph Parent. Do not dismiss this book if you do not play golf. It is not about a golf swing. It is all about the mental side of the golf game. It is absolutely amazing how much this book applies to life in general and even sales specifically. A great deal of the book teaches you how to sell yourself on what you about to do. It causes you to think. Great stories used to emphasize points. http://www.zengolf.com/.

Something to think about from Joe Tye:


People will quit a job, but they will never quit a mission;
People will leave an organization, but they will never leave a team;
People will desert a boss, but they will never desert a leader!

Reading these books and others sent me on a mission, to build a team and hopefully develop the leader within me that is within all of us. Only time will tell just how successful I have been. The secret, if there is one, is to, “read-for a change!” If you read…change will surely follow.

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